January 5, 2003
In this issue:
HOW TO: Marketing on a Budget
Calendar
Take the Challenge
HOW TO: Marketing on a Budget
News flash: 2004 is here. Of course, you completed
your '04 marketing plan last quarter and you're ready
to hit the ground running, right?
What's that? No budget? No staff? No time? Not to worry—there
are many effective, low-cost ways to increase awareness
of your company. Here are a few:
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Show up. You know
all those networking functions you've been meaning
to go to? Well, quit making excuses. Instead, make
a resolution to get out this
year! Relationships are still the key to making
the sale and keeping the customer. |
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Get involved. Join
a committee at your local chamber of commerce or
professional association. It helps to solidify your
credibility as a competent and effective person. |
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Get the 52-time rate.
In this economy, advertising sometimes feels like
a four-letter word. But remember, if you commit
to regular advertising, not only will you see a
greater return, you will get a much better rate
per ad. |
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Make some news. The
papers want to run a story about you, but let's
face it—you're boring. Make some news in your
community or your industry. |
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Try a referral organization.
There are several organizations in the area
that help their members build business. I recommend
Network
Referral Group. |
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Put your website on steroids.
On the web, content is king. Write compelling, informative
content or pay someone to do it for you. If your
website hasn't been updated since this time last
year, you need help! |
Of course, as always, if you need a hand, you know
where to find us!
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My best in 2004!
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Calendar
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Wednesdays
3:00 p.m. - 4:00 p.m.
Silver Spring, Maryland
|
NRG Silver Spring - Weekly
Meeting
Already tried leads groups? Not til you've tried
NRG. NRG is the fastest growing referral organization
in the area for a reason - their meetings really
are different. And I run the best group around.
Email me
for details and to check availability. Or visit
the NRG website at www.networkreferralgroup.com
for a group near you. |
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January 6, 2004
9:00 a.m. - 11:00 a.m.
Linthicum, Maryland |
SMPS-Society for Marketing
Professionals
Networking 201 Educational Seminar
"Networking for A/E/C Professionals"
presented by my friend Lorraine Jacobs from the
Baltimore
Business Journal. RVSP and info: Nicole McGuire,
410-997-8900, or www.smps-chesapeake.org.
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January 7, 2004
11:30 a.m. - 1:45 p.m.
Annapolis, Maryland
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Entrepreneur's Exchange
On the recommendation of my friend Dee Ann Donnelly
of Donnelly
Signs. "They are a great group - lots of
energy." Get details and register online at
www.entrepreneursexchange.org |
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January 13,
2004
7:15 a.m. - 9:00 a.m.
Bethesda, Maryland |
Bethesda Chevy Chase Chamber
of Commerce Networking Breakfast
This monthly breakfast is a nice forum for meeting
new people and gathering business cards. Get details
and register online at www.bccchamber.org. |
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January 14,
2004
7:15 a.m. - 9:00 a.m.
Silver Spring, Maryland |
Greater Silver Spring Chamber
of Commerce Networking Breakfast
My hometown breakfast. There's no better place
to drink coffee with new friends. Get details
and register online at www.gsscc.org.
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January 20, 2004
7:30 a.m. - 9:30 a.m.
Columbia, Maryland
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Baltimore Washington Corridor
Chamber Networking Breakfast
Did you know that 44% of Marylanders live in the
four counties of the Baltimore-Washington Corridor?
Cha-ching! Don't miss this networking breakfast
held by Maryland's only regional chamber. Get details
and register online a www.baltwashchamber.org. |
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January 28,
2004
5:30 p.m. - 7:00 p.m.
Silver Spring, Maryland |
Greater Silver Spring Chamber
of Commerce Business After Hours
And you thought it was all about breakfast... This
one's a bargain - free for members, $10 for guests.
Get details and register online at www.gsscc.org. |
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January 29,
2004
5:00 p.m. - 7:00 p.m.
Columbia, Maryland |
Baltimore Washington Corridor
Chamber Business Mixer
Just when you thought you were done for the month!
Get details and register online at www.baltwashchamber.org. |
If you have an event you would like to add to the Calendar,
just email us.
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Take the Challenge
It's an idea bonanza! For a limited time, the Bevans
Group will evaluate any one of your marketing pieces
for free. (You pick it,
we rip into it). We'll let you know exactly what you're
doing right, and what you could do better.
Just visit www.bevansgroup.com
to learn how you can participate. If we suggest some
changes that make sense, you'll know where to find us.
It's that simple.
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