Bevans Group Marketing & Web Development
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Strategies for Growth

May 7, 2004

In this issue:

IDEA: Site Updates Made Easy
Calendar
Take the Challenge

IDEA: Site Updates Made Easy

Ah, the dreaded To-Do List. If you're like me, your list is constantly expanding and is populated with at least a dozen perenniel items. Like, maybe, "Update the website?"

It's a common dilemma - you spend lots of time and money developing a quality website, only to allow it to become out-of-date. A real shame, given that the popularity of the website as a marketing tool is based, in no small part, on the ability to update frequently at a relatively low cost.

So why do we let this slide? There are lots of reasons. Maybe your web developer went out of business. Maybe the one guy in your office who knows how to do is out sick, or buried with other projects, or (gasp) gone! And you're stuck with 3 year-old press releases. Now what?

What if you had a website that allowed you, or anyone in your office, to update content quickly and easily, without knowing any HTML? Pipe dream? Hardly. Actually, we build them all the time.

Implementing a content management solution for those portions of your site that require regular updates makes a lot of sense. Here's why:

1. Keep it fresh. You can add informative, compelling content to your site on an ongoing basis, engaging your customers and increasing your search engine visibility.
2. Anybody in your office can do it. And I do mean anybody. Just enter (or copy and paste) your content into a simple web form, and your site does the rest!
3. Everybody in your office can do it. Let Marketing post press releases while HR posts job opportunities. Decentralizing the responsibility for your website content takes the pressure off, making updates a lot easier to handle.
4. It's FREE. Okay, so you pay more in the beginning to set it up, but big maintenance bills from your web developer are history. Honest.

Need proof that it works? Visit a few of our dynamic sites, then give us a call to learn more about how we can help you make site updates easy!

Daybreak Community Church
Mullan Contracting Company
Network Referral Group
Stoehr Companies

  My best,

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Calendar

Wednesdays
3:00 p.m. - 4:00 p.m.
Silver Spring, Maryland

NRG Silver Spring - Weekly Meeting
Already tried leads groups? Not til you've tried NRG. NRG is the fastest growing referral organization in the area for a reason - their meetings really are different. And I run the best group around. Email me for details and to check availability. Or visit the NRG website at www.networkreferralgroup.com for a group near you.
   
May 10, 2004
8:00 a.m. - 10:00 a.m.
Rockville, Maryland

Montgomery County Chamber of Commerce
Power Network Breakfast

This month's breakfast precedes the Golf & Tennis Classic. Get details and register online at www.montgomery-chamber.com.

   
May 11, 2004
5:30 p.m. - 7:00 p.m.
Bethesda, Maryland
Greater Bethesda-Chevy Chase Chamber of Commerce Business After Hours
Free for members, $10 for guests. Get details and register online at www.bccchamber.org.
   
May 12, 2004
7:15 a.m. - 9:00 a.m.
Silver Spring, Maryland

Greater Silver Spring Chamber of Commerce Networking Breakfast
My hometown breakfast. There's no better place to drink coffee with new friends. Get details and register online at www.gsscc.org.

   
May 18, 2004
7:15 a.m. - 9:00 a.m.
Bethesda, Maryland
Greater Bethesda-Chevy Chase Chamber of Commerce Power Networking Breakfast
This monthly breakfast is a nice forum for meeting new people and gathering business cards. Get details and register online at www.bccchamber.org.
   

May 18, 2004
7:30 a.m. - 9:30 a.m.
Catonsville, Maryland

Joint Networking Breakfast
Joint breakfast with the Baltimore Washington Corridor Chamber and the Baltimore County Chamber of Commerce! Get details and register online at www.baltwashchamber.org.
   
May 19, 2004
6:00 p.m. - 7:30 p.m.
Gaithersburg, Maryland
Montgomery County Chamber of Commerce Business After Hours
A County-wide event for members and prospective members! Get details and register online at www.montgomery-chamber.com.
   
May 26, 2004
5:30 p.m. - 7:00 p.m.
Silver Spring, Maryland
Greater Silver Spring Chamber of Commerce Business After Hours
And you thought it was all about breakfast... This one's a bargain - free for members, $10 for guests. Get details and register online at www.gsscc.org.
   
May 27, 2004
8:30 a.m. - 4:00 p.m.
Silver Spring, Maryland
Annual Small Business Conference:
Taking Your Business To the Next Level

A day-long, multi-chamber event. Get details and register online at www.montgomery-chamber.com.
   
May 27, 2004
5:00 p.m. - 7:00 p.m.
Beltsville, Maryland
Baltimore Washington Corridor Chamber
Business Mixer

Another after-hours mixer. Get details and register online at www.baltwashchamber.org.

If you have an event you would like to add to the Calendar, just email us.

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Take the Challenge

It's an idea bonanza! For a limited time, the Bevans Group will evaluate any one of your marketing pieces for free. (You pick it, we rip into it). We'll let you know exactly what you're doing right, and what you could do better.

Just visit www.bevansgroup.com to learn how you can participate. If we suggest some changes that make sense, you'll know where to find us. It's that simple.

 
   
 

Take the Bevans Group Challenge!

 

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